courtesy ancsports.com
With NBA fans and players voicing their dislike for the NBA’s new
proposal to place advertisements on player jerseys the league has just approved
on court and atop the backboards advertising. League officials are expecting
this new revenue stream generates six figure deals or two million annually. This
new revenue stream in return will help franchises with poor fan bases make up
for the fans missing in the seats.
The arena advertisements will be placed in front of team benches and
atop backboards to ensure camera visibility. It is expected that all floor
advertising will be by way of decals. In the past the league had forbidden its
franchise from displaying corporate partnership advertisements and instead
elected to place team branding in those areas.
The NBA has stated however that the new advertisement areas are to be
sold to local partners of said franchise’s community rather than corporate
partners. If in deed any franchises sold that advertisement space to corporate
partners it is to be moved before any and all national televised games. In the
past the league has held last on what advertising signage would be displayed
for all national televised games.
NBA officials have stated that multiyear deals can be signed by
franchise’s and its local or corporate partners. But all deals will be subject
to evaluation at the conclusion of the upcoming 2013 – 2014 season. The message
was stated in case the league wants to make changes or should the new sales inventory
fail to catch on amongst fans and consumers.
Lombardo, J. (2013, June 10). NBA clubs to sell ads high, low -
SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global. Home
- SportsBusiness Daily. Retrieved June 10, 2013, from http://www.sportsbusinessdaily.com/Journal/Issues/2013/06/10/Leagues-and-Governing-Bodies/NBA-floor.aspx
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